Know exactly what
your competitors post.
Type any Instagram or YouTube handle. Big Creator scrapes their top posts, analyses patterns with AI, and shows you exactly what's working so you can do it better.
Analyse a competitorPlans start at ₹999/mo
What you get from every analysis
Top performing topics
See exactly which topics and themes get the most engagement for any creator in your niche.
Hook analysis
Understand which opening lines and hooks stop the scroll and reverse-engineer the formula.
Posting patterns
Discover how often they post, what days work best, and which content formats dominate.
Audience insights
Understand what their audience responds to so you can serve yours better.
How it works
Enter a handle
Type any public Instagram or YouTube username. Big Creator accepts multiple handles at once so you can compare several creators.
AI scrapes & analyses
The platform scrapes their recent posts and runs AI analysis on topics, hooks, captions, and engagement patterns.
Get actionable insights
Read a clear summary of what's working and use the findings to guide your own content strategy.
Turn competitor data into your content
The best creators don't copy they learn. Big Creator's competitor analysis feeds directly into your content creation workflow.
- Discover which topics are underserved in your niche
- Reverse-engineer viral hooks to write your own
- Find hashtags that are working for top creators
- Understand posting frequency that drives growth
- Use insights as input for the AI Script Writer
- Build a content strategy based on real data, not guesses
Sample competitor insight
Top topics
Personal finance for 20s, side hustles, investing basics
Hook pattern
“Nobody tells you that...” / “I made ₹X in Y days here's how”
Posting pattern
4-5 Reels/week · Tuesday & Thursday get highest reach
Top hashtags
#personalfinance #sidehustle #financetips #moneytips #investing
Frequently asked questions
How does the Instagram competitor analysis tool work?▾
Big Creator scrapes a competitor's Instagram or YouTube profile to pull their recent posts. The AI then analyses patterns what topics perform best, which hooks get the most engagement, posting frequency, caption styles, and hashtag usage. You get an actionable summary of what's working for them.
Can I analyse any Instagram account?▾
You can analyse any public Instagram or YouTube account. Private accounts cannot be scraped. Big Creator is designed to give you competitive intelligence on creators in your niche.
What insights does the competitor analysis give me?▾
The analysis covers top-performing posts and topics, hook patterns (how they open their videos/captions), posting frequency, average engagement patterns, caption length and tone, and commonly used hashtags. This helps you understand the content strategy that's working in your niche.
How many competitor searches can I run per month?▾
The Growth plan (₹999/month) includes 15 competitor searches per month and the Pro plan (₹2,499/month) includes 50. Both plans also include scripts in your voice, transcripts, captions, hashtags, and the content calendar. Cancel anytime.