Real data from real accounts

Know exactly what
your competitors post.

Type any Instagram or YouTube handle. Big Creator scrapes their top posts, analyses patterns with AI, and shows you exactly what's working — so you can do it better.

Analyse a competitor free

1 free analysis included · no credit card

What you get from every analysis

Top performing topics

See exactly which topics and themes get the most engagement for any creator in your niche.

Hook analysis

Understand which opening lines and hooks stop the scroll — and reverse-engineer the formula.

Posting patterns

Discover how often they post, what days work best, and which content formats dominate.

Audience insights

Understand what their audience responds to — so you can serve yours better.

How it works

01

Enter a handle

Type any public Instagram or YouTube username. Big Creator accepts multiple handles at once so you can compare several creators.

02

AI scrapes & analyses

The platform scrapes their recent posts and runs AI analysis on topics, hooks, captions, and engagement patterns.

03

Get actionable insights

Read a clear summary of what's working — and use the findings to guide your own content strategy.

Turn competitor data into your content

The best creators don't copy — they learn. Big Creator's competitor analysis feeds directly into your content creation workflow.

  • Discover which topics are underserved in your niche
  • Reverse-engineer viral hooks to write your own
  • Find hashtags that are working for top creators
  • Understand posting frequency that drives growth
  • Use insights as input for the AI Script Writer
  • Build a content strategy based on real data, not guesses

Sample competitor insight

Top topics

Personal finance for 20s, side hustles, investing basics

Hook pattern

“Nobody tells you that...” / “I made ₹X in Y days — here's how”

Posting pattern

4-5 Reels/week · Tuesday & Thursday get highest reach

Top hashtags

#personalfinance #sidehustle #financetips #moneytips #investing

Frequently asked questions

How does the Instagram competitor analysis tool work?

Big Creator scrapes a competitor's Instagram or YouTube profile to pull their recent posts. The AI then analyses patterns — what topics perform best, which hooks get the most engagement, posting frequency, caption styles, and hashtag usage. You get an actionable summary of what's working for them.

Can I analyse any Instagram account?

You can analyse any public Instagram or YouTube account. Private accounts cannot be scraped. Big Creator is designed to give you competitive intelligence on creators in your niche.

What insights does the competitor analysis give me?

The analysis covers top-performing posts and topics, hook patterns (how they open their videos/captions), posting frequency, average engagement patterns, caption length and tone, and commonly used hashtags. This helps you understand the content strategy that's working in your niche.

How many competitor searches can I run per month?

The free plan includes 1 competitor search per month. The Growth plan (₹499/month) includes 15 searches and the Pro plan (₹1249/month) includes 50 searches.

See what's working in your niche

1 free competitor analysis included. No credit card required.

Get started free